European alternatives to Google Analytics

Google Analytics is a web analytics service provided by Google LLC, a US-based company. It is commonly used to measure website traffic, visitor behaviour, and campaign performance. Some EU businesses look for alternatives due to concerns about data transfers to US servers, GDPR compliance requirements, and dependency on a US technology provider. This page lists EU-based and EU-hosted web analytics tools that are available as alternatives.

Common options by use case

The following tools are commonly used software for the mentioned use cases. These groupings are intended to help navigation. They are not rankings or recommendations.

plausible analytics

For non-technical users

Pirsch analytics

For technical users

etracker

For small teams

All listed EU alternatives

All tools listed below are linked to Google Analytics as an alternative. Tools are sorted alphabetically and are not ranked or scored.

  • Alceris

    EU-based

    Manuel Bauer

    Germany

    Alceris is a web analytics tool developed and operated by Manuel Bauer. It is typically used for tracking website visitors, referral sources, and campaign performance without cookies or personal data. The provider is based in Straubing, Germany, and the service is hosted on German infrastructure.

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  • Analyzati

    EU-based

    Analyzati

    Spain

    Analyzati is a web analytics tool developed by a Spain-based team. It is typically used for tracking website traffic and visitor behaviour without cookies or personal data collection. The provider is incorporated in Barcelona and hosts application data on AWS servers in Paris, France.

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  • etracker

    EU-based

    etracker GmbH

    Germany

    etracker is a web analytics platform developed by etracker GmbH. It is typically used for tracking website visitor behaviour, campaign performance, and conversion optimisation. The provider is based in Hamburg, Germany, and processes and stores all data in Germany.

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  • Friendly Analytics

    EU-based

    Friendly LLC

    Switzerland

    Friendly Analytics is a managed web analytics service developed by Friendly LLC. It is typically used by organisations that want the functionality of Matomo without managing their own installation. The provider is based in Switzerland and stores all data in Switzerland or the EU, depending on plan selection.

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  • fusedeck

    EU-based

    Capture Media AG

    Switzerland

    fusedeck is a web analytics and engagement tracking tool developed by Capture Media AG. It is typically used for measuring detailed user interactions and campaign performance on websites. The provider is headquartered in Zürich, Switzerland, with offices in Germany, Austria, and Hungary.

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  • Insights

    EU-based

    Unsourced Digital OG

    Austria

    Insights is a web analytics tool developed by Unsourced Digital OG. It is typically used for tracking page views, custom events, and visitor journeys without cookies or personal data. The provider is incorporated in Austria and focuses on privacy-friendly analytics for developers and technically oriented website owners.

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  • Matomo

    EU-hosted (non-EU vendor)

    InnoCraft Ltd

    New Zealand

    Matomo is an open-source web analytics platform developed by InnoCraft Ltd. It is typically used for detailed website analytics with full data ownership. The vendor is based in New Zealand; Matomo Cloud is hosted in Frankfurt, Germany and Dublin, Ireland.

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  • nilly

    EU-based

    Gianluca Pirrera

    Switzerland

    nilly is a web analytics tool developed and managed by Gianluca Pirrera. It is typically used for tracking website visitors without cookies, personal data, or IP tracking. The provider is based in Switzerland and hosts all data in Switzerland.

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  • Pirsch Analytics

    EU-based

    Emvi Software GmbH

    Germany

    Pirsch Analytics is a web analytics tool developed by Emvi Software GmbH. It is typically used for tracking website visitors, referral sources, and page-level performance. The provider is based in Rheda-Wiedenbrück, Germany, and hosts all data on German servers via Hetzner.

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  • Piwik PRO

    EU-based

    Piwik PRO S.A.

    Poland

    Piwik PRO is a web analytics platform developed by Piwik PRO S.A. It is typically used by organisations that need detailed visitor analytics with integrated data management tools. The provider is based in Wrocław, Poland, and offers cloud hosting in Sweden.

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  • Plausible Analytics

    EU-based

    Plausible Analytics OÜ

    Estonia

    Plausible Analytics is a web analytics tool developed by Plausible Analytics OÜ. It is typically used for tracking website traffic, page views, referral sources, and visitor geography without the use of cookies or personal data. The provider is incorporated in Estonia and focuses on cookieless, privacy-by-default analytics hosted exclusively on European infrastructure.

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  • Publytics

    EU-based

    Publytics

    Italy

    Publytics is a web analytics tool developed by an Italy-based provider. It is typically used by web publishers and blog owners to track visitor data, content performance, and editorial team metrics. The provider is based in Italy and stores data on servers in Finland and Germany.

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  • Simple Analytics

    EU-based

    Simple Analytics BV

    Netherlands

    Simple Analytics is a web analytics tool developed by Simple Analytics BV. It is typically used for monitoring website traffic, visitor origins, and page performance without collecting personal data or using cookies. The provider is based in Amsterdam, the Netherlands, and stores all data on Dutch servers.

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  • Sitesights

    EU-based

    Sitesights

    Germany

    Sitesights is a web analytics platform developed by an independent team based in Paderborn, Germany. It is typically used for tracking website and app visitors with event tracking, funnel analysis, and page flow visualisation. The provider stores all data in EU data centres.

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  • TelemetryDeck

    EU-based

    TelemetryDeck GmbH

    Germany

    TelemetryDeck is a privacy-focused analytics tool developed by TelemetryDeck GmbH. It is typically used for tracking usage in apps and websites without collecting personal data. The provider is based in Augsburg, Germany, and focuses on app developers and technical users.

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  • trackboxx

    EU-based

    Christian Pust & Ulrike Lehmann (trackboxx)

    Germany

    trackboxx is a web analytics tool developed and operated from Germany. It is typically used for tracking website visitors without cookies or personal data. The provider is based in Grönwohld, Schleswig-Holstein, Germany, and positions the product as a cookieless, consent-free analytics solution.

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  • Vantevo

    EU-based

    Vantevo (Italy)

    Italy

    Vantevo is a web analytics tool developed by an Italy-based provider. It is typically used for tracking website traffic, visitor behaviour, and campaign performance without cookies or personal data. The provider is based in Italy and stores all data on EU servers.

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  • Wide Angle Analytics

    EU-based

    Input Objects GmbH

    Germany

    Wide Angle Analytics is a web analytics tool developed by Input Objects GmbH. It is typically used for tracking website visitors without cookie consent requirements, with the option to use cookies or operate fully cookieless. The provider is based in Germany and hosts all data in the EU via OVHcloud.

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Before choosing software

Software suitability depends on your organisation’s size, technical capacity, budget, existing systems, and compliance needs. Review the provider’s own documentation before making a decision. Information on this page is provided for orientation and may not reflect the most recent changes to a product or vendor.

Frequently asked questions

Start by identifying what data you currently rely on: traffic volume, referral sources, conversion goals, or campaign tracking. Verify that the alternative you are considering captures those metrics. Check whether the new tool requires a cookie consent banner for your specific setup. Review the provider’s data processing agreement and confirm where data is stored. If you use Google Ads or Search Console integrations, check whether the alternative supports equivalent connections.

Not automatically. A tool can be developed and incorporated in the EU while using cloud infrastructure based outside the EU. For this directory, both the vendor’s headquarters and data residency as a standard option are checked as separate criteria. Each profile notes where data is hosted. If EU data hosting is a specific requirement for your organisation, verify the provider’s data processing documentation directly.

Start from your organisation’s actual requirements: do you need cookieless tracking, a specific hosting location, on-premises deployment, or integration with other systems? Use those requirements as a checklist against each provider’s documentation. The profiles in this directory provide structured factual information such as intended fit, EU focus, and typical use to support that evaluation. For detailed feature and pricing information, refer directly to each provider’s own website.

Browse the EU Directory

Tools listed on this platform are selected based on defined criteria: European headquarters, majority EU ownership, and European data residency as a standard option. Some pages may also include tools from non-EU vendors that offer European data hosting, these are clearly labelled. Listings do not constitute recommendations.